Reel Rewards Special Event – A Day of Environmental Engagement in South Baltimore

Christien Martin • September 3, 2024
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    The Reel Rewards Special Event took place in Middle Branch Park at the end of July 2023.

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    Visitors participated in educational activities, hands-on learning, and discussions about the health of the Chesapeake Bay.

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    The event featured a listening session hosted by the Integration & Application Network at University of Maryland Center for Environmental Science.

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    The event was hosted by EJJI, in collaboration with the Integration and Application Network at the University of Maryland Center for Environmental Science (IAN-UMCES), the Smithsonian Environmental Research Center (SERC), and the Chesapeake Bay Foundation (CBF).

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Reel Rewards Special Event – A Day of Environmental Engagement in South Baltimore

By Christien Martin


On July 20, 2024, the Environmental Justice Journalism Initiative (EJJI) hosted the Reel Rewards Special Event, a gathering focused on promoting environmental awareness and community involvement. From 3pm - 6pm at Middle Branch Park, visitors participated in an afternoon filled with educational activities, hands-on learning, and discussions about the health of the Chesapeake Bay.


Hosted by EJJI, in collaboration with the Integration and Application Network at the University of Maryland Center for Environmental Science (IAN-UMCES), the Smithsonian Environmental Research Center - Chesapeake Water Watch (SERC-CWW), and the Chesapeake Bay Foundation (CBF), the event offered participants the chance to explore the connections between local communities and voice their opinions on environmental issues.


A Day Full of Activities and Learning


The event featured a variety of stations where attendees engaged with environmental experts and participated in conservation activities. At the Reel Rewards drop-off station, anglers were invited to share their fishing experiences through a survey, with each participant receiving a $10 virtual gift card for their contribution to the ongoing studies of Middle Branch anglers.


At the water quality testing station, managed by SERC-CWW, attendees learned about the critical role water quality plays in the health of the Chesapeake Bay and how their actions can make a difference. The Chesapeake Bay Report Card Listening Session provided a platform for community members to voice their opinions on the state of the Bay and discuss ideas for its future.


Families and children found plenty to do at the event, with a kid's station featuring coloring activities and an interactive magnet board where they could learn about environmental indicators. Stewardship activities, such as trash pick-up Incentives and plastic sorting, encouraged participants to take an active role in caring for their local environment.


Community Engagement and Impact


The Reel Rewards Special Event was a chance for South Baltimore residents to come together and share their thoughts and ideas on environmental issues affecting their area. The event brought together community members to share knowledge and ideas, helping them to better understand their local environment and the collective efforts needed to protect it.


The event demonstrated the tangible benefits of engaging our community in environmental action. By participating in activities like water quality testing and stewardship efforts, attendees didn't just learn—they contributed directly to the health of the Chesapeake Bay. As we plan future events, our focus will remain on creating meaningful opportunities for involvement, ensuring that every action, no matter how small, helps protect our shared environment.


For those who missed the event, stay tuned to our social media channels and website for upcoming opportunities to get involved.



Christien Martin joined EJJI in 2024 as the Reel Rewards Program Assistant, where he oversees bi-weekly drop-offs and manages various aspects of the Reel Rewards Program.

By Laura Quigley March 24, 2026
Baltimore, MD – The Environmental Justice Journalism Initiative (EJJI) is excited to announce the return of Reel Rewards , a community-powered program that promotes sustainable fishing practices and helps control invasive species in the Baltimore Harbor. The 2026 season will run from April 25 to July 18, 2026 , and brings with it updated bounty tiers and continued opportunities for community engagement and environmental impact. This season, Reel Rewards features bounty tiers that support local anglers while providing gut content data that can be used by scientists and environmental managers. Participants are encouraged to catch invasive species like Northern Snakehead, Blue Catfish, and Flathead Catfish within the program boundaries, and bring the fish to designated drop-off locations on specific days. In return, fishers receive $10 for each fish head turned in, $10 for logging a picture of what’s inside the fish’s stomach, and $10 for each cleaned fish filet per fish to be re-used as bait. Reel Rewards is hosted by EJJI, funded by South Baltimore Gateway Partnership and the Maryland Whole Watershed Program , and in partnership with Reimagine Middle Branch and the Coastal Conservation Association of Maryland . This unique collaboration brings together community voices, environmental researchers, and conservation advocates to tackle real ecological issues while uplifting Baltimore’s fishing communities. Registration is now open at: https://www.ianglertournament.com/ejji-reel-rewards-2026 For updates, official drop-off days and locations, and more details about participating, visit: https://www.ejji.org/reel-rewards . If you are with a community group or organization who would like to plan a joint event or educational engagement, contact EJJI at: veronica@ejji.org About EJJI The Environmental Justice Journalism Initiative (EJJI) is a non-profit organization dedicated to environmental justice and community empowerment. Through storytelling, collaborative outreach, and hands-on programming, EJJI connects Baltimore communities with the researchers, policymakers, and advocates working on environmental justice issues in their neighborhoods. Contact: Veronica Malabanan Lucchese Environmental Science Program Manager, EJJI veronica@ejji.org ###
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